Less noise, more sparkk
WE HELP purpose-DRIVEN FOOD AND LIFESTYLE BRANDS CREATE BETTER CONTENT FOR THEIR CUSTOMERS AND a clearer voice for their message.
In an over-saturated world of media content, we wondered, does it matter how many posts you publish if the message and story are missing? Is anyone really paying attention if there is no value?
Rather than pushing more noise out into the world, how could brands use content to better serve and delight their customers and better communicate their brand message?
We believe that no matter what channel you use (social media, email, print, video, blogging, etc), or how often you post, all good content starts with knowing what stories to tell, and who they are for.
Sparkk helps food and lifestyle brands build a strategy for what content to produce and a plan for how to get it done so they can create the stories their customers crave.
SPARKk IS NOT A CONTENT CREATION AGENCY.
WE ARE STORY GUIDES.
Meaningful content, not just more updates and promotions, is what customers want from the brands they like and trust.
Content creation however, can be a big and time consuming task, whether you do it yourself, have an in-house team, use freelancers or an agency to help.
That’s why sparkk focuses on helping clients find a value-driven, sustainable path through content noise. We offer strategy, workshops and consulting to show teams how to transform or enhance their current content efforts and brand messages into stories and campaigns that help them stand out in a crowded space and get more return on investment of time, money and effort.
coaching & consulting
our unique Story Sprint Workshop is designed to bring focus and planning to content and messaging efforts. The process makes it easier for you to develop the stories your customers want, while saving you time, money and resources on content creation.
What is a Story Sprint?
Our “sprint” is a one day, collaborative, hands-on, on-site workshop for building a content strategy that can be executed consistently and with better ROI. It helps you get more out of your content and messaging by clarifying:
Why - your marketing goals and the value you want your brand to deliver
Who - your customers and their needs and interests
What - story ideas, topics and content themes based on your unique brand and mission
How - the people, skills, process, channels, resources, schedule, visuals and plan for sustainable content production
Let us help you make content creation less difficult and more impactful by facilitating a Story Sprint to establish a strategy that delivers content your customers love and act upon.