We help brands tell better stories.
In an over-saturated world of media content, we wondered, does it matter how many posts you publish if the message and story are missing? Is anyone really paying attention if there is no value?
Rather than pushing more noise out into the world, how could brands use content to better serve and delight their customers and better communicate their brand message?
We believe that no matter what channel you use (social media, email, print, video, blogging, etc), or how often you post, all good brand content starts with knowing what stories to tell, and who they are for.
sparkk focuses on helping clients build a strategy for growth through better content for their customers and a clearer voice for their brand message.
Rather than designing logos or creating content, sparkk offers strategy workshops and consulting. Our passion is showing teams how to transform or enhance their current content and brand communication efforts into stories and campaigns that help them stand out in a crowded space and get more return on investment of time, money and effort.
When it comes to food and modern lifestyles, meaningful content does more to engage customers, increase awareness and encourage repeat sales. We believe that for mission-driven brands, providing this value and voice to people who care, is the solution to connecting with and inspiring more customers.
Sparkk is based in the greater Boston area but works with passionate brands anywhere.
Designer, photographer, educator, speaker and writer Melissa DiPalma started sparkk to help food and lifestyle brands improve their content and brand messaging through stories and campaigns that provide value to customers. Melissa began her career as a Swiss-trained graphic designer (which explains her desire to neatly arrange objects in her photos) and first worked as a book designer. Since then, her experience creating content as a commercial and editorial food photographer (for clients like Burdick’s Chocolate, Island Creek Oysters, Harvard Common Press and Yankee Magazine), as well as teaching at schools like the Rhode Island School of Design and Arizona State University, has given her the opportunity to produce, research, teach and analyze how narrative and visual storytelling is more important than ever for brands who have something to say.