customers often buy based on emotion or how products align with their worldview. If your Brand message and content isn’t addressing their unique needs and wants, you are missing an opportunity to assist them in living the life they envision.
Sparkk focuses on helping clients find a value-driven, sustainable path through content noise. We show teams how to transform or enhance their current content efforts into stories and campaigns that help them stand out in a crowded space and get more return on investment of time, money and effort.
Audit & Discovery
strategy & messaging
coaching & creative
workshops & training
package & workshop descriptions
Content Audit & Discovery
Get more clarity around your content efforts and opportunities.
This is the first step towards improving your content and telling better stories. The goal is to assess your current content efforts and identify opportunities to provide more brand value and clarify your message. This will give you a valuable overview of how content could serve your customers and marketing goals better. The package includes a content audit, keyword/trend/customer research, and an interview with your team. Findings and recommendations are then delivered to you in a visual PDF report and follow-up consulting session. From here, your brand is ready to develop a strategy and plan with specific themes, channels and production process.
Content & Messaging Strategy
A complete process for creating a strategy that ties your content and brand messaging together.
Your brand message is the sum of all the communication (words, visuals, environments and experiences) your customers encounter - including, and especially, content. This process helps large and small brands tell their best stories across their channels and business with a clear strategy and plan. It includes a Content Audit & Discovery session, Story Sprint Workshop, PDF Brand Content Guide, and 3x monthly follow-up calls.
Email Strategy, content & Growth
A deep dive into email strategy that builds brand loyalty and serves your customers better.
Email is the is the best converting and highest value digital marketing tool available. It is an opportunity to share your message, stories and content with your most loyal customers and build a meaningful relationship with your true fans. We help you get a newsletter or email campaign started, and then help you create a process to sustain it over time. This package includes a Content Audit & Discovery session, a half-day Storytelling for Email workshop, template development and 2x monthly follow-up calls.
One-on-one coaching to help you along the way as you build your brand and content messaging.
Your brand message and content pieces work hand in hand. Sparkk offers coaching that addresses both so that they are aligned. Clients in the early stages of start up or growth can benefit from ongoing coaching to help them with creative feedback, story and content suggestions, brand messaging advice, an outside perspective on their market, customer and trend research as well as a source for tools and methods. We work as a creative partner to help you tell better stories and grow your brand. (Packages are 3-6 months with phone or in person meetings every two weeks.)
CONSULTING & CREATIVE DIRECTION
CUSTOM PROJECT BASED ENGAGEMENT FOR ESTABLISHED BRANDS STARTING NEW CONTENT CAMPAIGNS.
Do you need a more custom engagement to help with content projects? For clients who plan to launch a new content campaign or project and are looking for feedback and advice prior to starting, help with research and conceptualization, advising in-house and freelance team members, photoshoot production and coordination with photographers, or to establish a production system and visual style that can be replicated in-house moving forward, we offer customized project consulting and creative direction. (Services available on an hourly or per project basis.)
STORY SPRINT WORKSHOP
Sparkk’s Signature method to DEVELOP A CONTENT STRATEGY AND PLAN IN ONE DAY.
Whether it’s for a year’s worth of stories, or a single large content campaign, our Story Sprint workshop is designed to help your team develop a strategy that gets results with less effort and better use of resources. In just one day you will have a concrete plan for producing sustainable content over time or for developing a prototype to test a large content project with customers. Best of all, you will feel more confident about the time and resources spent on content creation with a strategy that delivers value to customers.
STORY DESIGN LAB
SPEND A HALF-DAY OR FULL DAY DESIGNING, SHOOTING AND LEARNING.
Hands-on training for visual storytelling including food and still life photography, photo editing, or design for graphics and email (using Canva and Mailchimp) to help your team produce meaningful AND beautiful stories. Helpful for businesses that want to sharpen their skills or want to make better use of the content they pay freelancers to make. (Topics covered are based on client request and number of people in the workshop.)
STORYTELLING FOR PITCH DECKS
Learn how to prepare a pitch deck that impresses investors and secures funding by using story as a main element. This workshop covers the types of content investors are looking for, how to present your brand to be competitive and show the human side to your business goals.
STORYTELLING FOR EMAIL
Often overlooked as old school or out of step, email is still the number one converting marketing tool. And you could be doing so much more with yours. This workshop will help you see the possibilities for sharing content with your most loyal customers and build a sustainable strategy for email communication that delights, not just updates.
STORYTELLING FOR SALES PRESENTATIONS
If you use presentations to share information with buyers, distributors or management, communicating the big idea through persuasive storytelling will make them better. This class walks you through weaving together principles of presentation design with your brand and product story to create more inspiring and effective presentations.