customers often buy based on emotion or how products align with their worldview. If your Brand message and content isn’t addressing their unique needs and wants, you are missing an opportunity to assist them in living the life they envision.
Sparkk focuses on helping clients find a value-driven, sustainable path through content noise. Rather than creating content for them, we show teams how to transform or enhance their current content efforts into stories and campaigns that help them stand out in a crowded space and get more return on investment of time, money and effort.
Get more clarity around your content efforts and opportunities.
This is the first step towards improving your content efforts and telling better stories. The Discovery Session is designed to assess your current content efforts and identify opportunities to provide more brand value. This will give you a valuable overview of how content could serve your customers and marketing goals better. From here, your brand is ready to develop a strategy and plan with specific themes, channels and production process. You can do this on your own, or use a Story Sprint workshop to help your team create a strategy that is on-brand and delights your customers.
Interview with your team
Content audit and keyword/trend/customer research
PDF report assessing current content efforts and suggestions for new themes and delivery
(Time requirement: 1 hour each of interview with 2-3 team members, 1 hour wrap-up meeting to go over results at the end.)
Content & Messaging Strategy
A complete process for creating a strategy that ties your content and brand messaging together.
Your brand message is the sum of all the communication (words, visuals, environments and experiences) your customers encounter - including, and especially, content. This process helps large and small brands tell their best stories across their channels and business with a clear strategy and plan.
Our signature Story Sprint Workshop
Content plan including email and social media
Content Pillars (themes)
Alignment of brand message and content
Custom Brand Content Guide (A PDF document that summarizes all aspects of your new strategy including research, workshop outcomes, customer profiles, visual theme and content plan)
3 months of follow-up phone meetings to help keep you on track.
(Time requirement: entire process takes 3 weeks to complete including 1 workshop day, 2 hours interview time and 1 hour wrap-up meeting to go over the Content Guide at the end.)
Email Strategy, content & Growth
A deep dive into email strategy that builds brand loyalty and serves your customers better.
Email is the is the best converting and highest value digital marketing tool available. It is an opportunity to share your message, stories and content with your most loyal customers and build a meaningful relationship with your true fans. We help you get a newsletter or email campaign started, and then help you create a process to sustain it over time.
Content audit & customer research
Half-day Storytelling for Email Workshop
Email content plan
Visual theme, style guide and asset library set up
Testing and analytics
2 follow up meetings for feedback and support
(Time requirement: entire process takes 4 weeks to complete including half-day Storytelling for Email workshop session, 2 hour template/platform training, and 1 hour wrap-up meeting.)
Coaching & consulting
Brand + Content Coaching
One-on-one coaching to help you along the way as you build your brand and content messaging.
Your brand message and content pieces work hand in hand. Sparkk offers coaching that addresses both so that they are aligned. Clients in the early stages of start up or growth can benefit from ongoing coaching to help them with creative feedback, story and content suggestions, brand messaging advice, an outside perspective on their market, customer and trend research as well as a source for tools and methods. We work as a creative partner to help you tell better stories and grow your brand.
Packages are 3-6 months with meetings (phone or in person) every two weeks.
CONSULTING & CREATIVE DIRECTION
CUSTOM PROJECT BASED ENGAGEMENT FOR ESTABLISHED BRANDS STARTING NEW CONTENT CAMPAIGNS.
Do you need a more custom engagement to help with content projects? For clients who plan to launch a new content campaign or project and are looking for feedback and advice prior to starting, help with research and conceptualization, advising in-house and freelance team members, photoshoot production and coordination with photographers, or to establish a production system that can be replicated in-house moving forward, we offer customized project consulting and creative direction.
Services available on an hourly or per project basis.
Workshops & training
STORY SPRINT WORKSHOP
Sparkk’s Signature tool to DEVELOP A CONTENT STRATEGY AND PLAN IN ONE DAY.
Whether it’s for a year’s worth of stories, or a single large content campaign, our Story Sprint workshop is designed to help your team develop a strategy that gets results with less effort and better use of resources. In just one day you will have a concrete plan for producing sustainable content over time or for developing a prototype to test a large content project with customers. Best of all, you will feel more confident about the time and resources spent on content creation with a strategy that delivers value to customers.
STORY DESIGN LAB
SPEND A HALF-DAY OR FULL DAY DESIGNING, SHOOTING AND LEARNING.
Hands-on training for visual storytelling including food and still life photography, photo editing, or design for graphics and email (using Canva and Mailchimp) to help your team produce meaningful AND beautiful stories. Helpful for businesses that want to sharpen their skills or want to make better use of the content they pay freelancers to make.
Topics covered are based on client request and number of people in the workshop.
STORYTELLING FOR PITCH DECKS
Learn how to prepare a pitch deck that impresses investors and secures funding by using story as a main element. This workshop covers the types of content investors are looking for, how to present your brand to be competitive and show the human side to your business goals.
STORYTELLING FOR EMAIL
Often overlooked as old school or out of step, email is still the number one converting marketing tool. And you could be doing so much more with yours. This workshop will help you see the possibilities for sharing content with your most loyal customers and build a sustainable strategy for email communication that delights, not just updates.
STORYTELLING FOR SALES PRESENTATIONS
If you use presentations to share information with buyers, distributors or management, communicating the big idea through persuasive storytelling will make them better. This class walks you through weaving together principles of presentation design with your brand and product story to create more inspiring and effective presentations.